1 00:00:00,070 --> 00:00:03,350 That citizens can keep their autonomy 2 00:00:03,350 --> 00:00:05,160 while on the internet. 3 00:00:05,578 --> 00:00:07,378 What values are important to you 4 00:00:07,378 --> 00:00:09,778 when it comes to digital identity? 5 00:00:12,568 --> 00:00:15,918 Digital Identity Lab 6 00:00:17,079 --> 00:00:18,099 Trust. 7 00:00:18,402 --> 00:00:20,602 Really, everything starts with trust. 8 00:00:20,602 --> 00:00:22,232 So that's number one. 9 00:00:22,542 --> 00:00:24,482 Transparency. 10 00:00:24,482 --> 00:00:25,952 Convenience. 11 00:00:26,036 --> 00:00:27,696 Controlling things yourself. 12 00:00:28,711 --> 00:00:30,891 With that control comes being able 13 00:00:30,891 --> 00:00:32,691 to control your privacy. 14 00:00:32,691 --> 00:00:34,671 I think that's really important. 15 00:00:34,789 --> 00:00:36,639 So I, myself, really keep being 16 00:00:36,639 --> 00:00:38,629 the "boss" of my identity. 17 00:00:39,321 --> 00:00:40,151 Privacy. 18 00:00:40,151 --> 00:00:42,181 Yeah, that drives everything. 19 00:00:42,882 --> 00:00:43,882 Ok, privacy 20 00:00:43,882 --> 00:00:45,792 is the most important thing. 21 00:00:46,253 --> 00:00:47,433 And from that 22 00:00:47,433 --> 00:00:50,103 what you want and allow to leave. 23 00:00:50,399 --> 00:00:51,969 And that other parties 24 00:00:51,969 --> 00:00:54,159 can guarantee your privacy. 25 00:00:55,495 --> 00:00:57,445 Privacy is most important. 26 00:00:57,583 --> 00:00:59,523 You need to ask your customers 27 00:00:59,523 --> 00:01:01,163 or your clients about 28 00:01:01,163 --> 00:01:02,943 the privacy settings they want. 29 00:01:03,364 --> 00:01:04,914 Privacy. 30 00:01:04,914 --> 00:01:06,934 That you can control it yourself. 31 00:01:08,054 --> 00:01:10,914 That seems really important to me, 32 00:01:10,914 --> 00:01:13,334 to see it built into all these new forms. 33 00:01:13,456 --> 00:01:14,816 Controlling things yourself. 34 00:01:14,816 --> 00:01:17,546 If you ever decide you no longer want it, 35 00:01:17,546 --> 00:01:21,116 then you can quickly edit it yourself. 36 00:01:21,306 --> 00:01:23,366 And I find with Facebook that it's 37 00:01:23,366 --> 00:01:24,556 really difficult 38 00:01:24,556 --> 00:01:26,176 and takes a long time 39 00:01:26,176 --> 00:01:28,526 before everything is really gone. 40 00:01:28,712 --> 00:01:30,462 And that's why I don't have 41 00:01:30,462 --> 00:01:31,972 any social media. 42 00:01:32,489 --> 00:01:33,609 Transparency. 43 00:01:33,609 --> 00:01:35,429 I think it's important that I know 44 00:01:35,429 --> 00:01:37,959 more about what they know about me. 45 00:01:37,959 --> 00:01:40,679 And what all ends up in my 46 00:01:41,209 --> 00:01:42,829 online digital identity. 47 00:01:43,983 --> 00:01:46,413 I don't think I really know much 48 00:01:46,413 --> 00:01:48,613 about what they know about me, 49 00:01:48,613 --> 00:01:50,353 or what all is in these databases. 50 00:01:50,463 --> 00:01:51,513 Privacy. 51 00:01:51,513 --> 00:01:54,053 I don't want just anyone to be able 52 00:01:54,053 --> 00:01:56,803 to get hold of all my data without me. 53 00:01:56,803 --> 00:02:00,043 It all comes back to autonomy.